PAY PER CLICK (PPC)
Pay per click (PPC) is a highly used approach of digital advertising in which a business can place ads in top search engine position to promote the business, product or service. Rates are determined by the number of viewers that click on the ad, who are then redirected to your website. You only pay a few cents if someone actually does click and go to your site.
PPC drives immediate responds and is especially beneficial to those looking to increase traffic over a short period of time. Keep in mind, sending traffic to your website with PPC is vey easy and its great to see a surge in traffic. However, you are paying for every visitor so you want to be sure that you are getting high quality traffic that will likely take action on your site. Experience matters when it comes to PPC and you don’t want to be left making costly mistakes.
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